Immersive experiences are the next dimension in human interaction

Immersive experiences create new opportunities to 
build deeper relationships with people, products and businesses. These experiences can transport people to remote locations or allow them to explore new activities or products by merging physical and digital contexts. This converged context creates a paradigm shift for consumers and requires companies to think, create and connect with customers in new ways.

A new dimension in technology, design and ultimately human experience is emerging. This exciting “spatial experience” frontier is as varied as the wild west with few guideposts and standards. New content, applications and devices are emerging everyday. Yet, each has room for refinement and improvement in creating the most intuitive and rewarding interactions for people.

We make immersive experiences better.

As specialists in UX for immersive experiences, we work with companies to improve their virtual and physical products and content through expert user experience strategy and design services. These include immersive consumer research and testing, dimensional media design, natural language interface design, and 360° interaction design and experience modeling. We integrate the voice of a storyteller, the mind of a technologist and the soul of a human psychologist to define the most effective immersive experiences in this new era.

Immersive Perspectives

Immersive Experiences

We are an Immersive Design Agency

We believe immersive design is the designer’s palette for the future

We are designers. Our work tells stories. Our designs immerse users with rich, human-based experiences. And, we are not bound by media, product type or channel. We bridge human senses and technology using VR, AR and MR to create interactions that unlock new perspectives and experiences with familiar, human motions.

Our Design Acceleration Methodology Provides the Blueprint for Immersive Design

As designers, we collaborate with clients in a prescribed methodology that produces digital products which range in levels of interaction and lead users to be fully absorbed in every product experience. Our designs actually create the illusion that the user is physically interacting with a realistic digital atmosphere.

We start in a familiar place: The Human Being.

We know the user. Our process gets to the core of how a person naturally interacts with a product. We know what they want and what they expect. And, we know how to leverage technology to achieve an interaction that works. We ask simple questions:

  1. What is the purpose of the product? Does it educate, entertain, convince or transport users to another space altogether?
  2. What does the user want to achieve?
  3. What story will this interaction tell?
  4. What senses can be engaged, technologically, to make the story come to life through the product?
  5. How can the experience be personalized to make it even more compelling?
  6. How can the experience evolve as the users’ expectations evolve?

To get to these answers, we follow a defined methodology that takes designers and product developers on a journey toward rich, rewarding products that break boundaries.

We Create Immersive Spaces

Let's talk!

Punchcut is the design accelerator to move your business into the immersive future. We offer a range of flexible engagement models from targeted UX Spark Sessions, rapid Research & Vision Sprints, and full-service Product Design efforts. We would be happy to discuss how we can bring design value and impact to your business. To learn more about our practice and services, contact us at [email protected].