Services

Concept Ideation
Design Systems
Experience Design
Immersive Design
Prototyping/Testing
Development Support

As creators, we bring products to life. We design seamless experiences across devices. See how we do it.

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Concept Ideation

We imagine possibilities.

We energize ideation with breakthrough
product concepts and interaction models 
for user experiences.

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Design Systems

We define flexible systems.

Fluid frameworks for fluid experiences. We create detailed design systems that support seamless development and delivery.

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Experience UX/UI Design

We design flow and features.

We craft the characteristics of product experiences across devices and contexts. We architect feature interactions through experience flows and visualize interface screens and states.

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Immersive Design

We make it immersive.

We add depth and motion to experiences through immersive interactions across physical & virtual environments. We implement motion design, voice/audio design, 3-D visualization, and haptics to create the most natural sensory experiences.

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Prototyping/Testing

We demo, test and refine.

We iteratively design and build for evolving levels of fidelity. We review and test prototypes for user acceptance and design accuracy.

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Development Support

We get it ready to launch.

We provide development support through the creation of launch ready assets, prototype refinement and technical implementation and integration consulting.

We can engage in a variety of ways:

Spark Sessions

Short, targeted workshops and sprints that provide the initial inspiration and vision needed to jumpstart your innovation process.

Product Delivery

Focused, project engagements dedicated to envision and realize a new product or service when you need outside vision and expertise.

Open Support

Open, flexible team support that provides ongoing design leadership and support services to augment and scale internal team capacity.

Product

Design

Engage our talented product designers to help conceive and launch your next experience.

LET’S CHAT

We are Your Digital

Product Design Agency

We are experts in digital experience design. Our digital design methodologies are at the forefront of the possible. We help our clients create immersive products that engage users and drive product adoption and growth. More than just expert UX design, or UI design, we envision compelling experiences that involve natural human senses. Our Design Acceleration methodology is a design process that begins at concept ideation, applies a modern design systems approach, and immersive experience design methodologies that support seamless development and delivery.

We Create Experiences that Bring Digital Products to Life

We help companies bring market-defining innovation to market. Our clients understand that product design affects how users experience and engage with their company. We help clients imagine possibilities and deliver transformative products that will engage and amaze users and expand their market footprint.

As a design agency, we believe that the measure of a company is borne of the quality of the customers' experience. We take the time to understand our clients' customers through in-depth customer and market research. We capture their motivation, understand their preferences, and ideate about how to meet customer needs and expectations now and as they change. With our clients, we explore the issues that draw customers in, engage them, and build preference and loyalty.

Based on design thinking, we strive to create transformative, differentiated products by turning every digital user experience into an immersive, engaging product interaction. With our clients we imagine new business opportunities and build products that capture the user and capitalize on market momentum. Through these breakthrough products, our clients often secure leadership in their market and strengthen their competitive position.

Concept Ideation: Imagine the Possibilities

The best products start with the best concepts, which we build into product ideas and customer strategies. These ideas are the creative fuel that helps companies deliver breakthrough products that meet their business goals. We work with clients to imagine the possibilities of their product, and the reactions of their customers. Our digital design agency developed the Design Acceleration method, starting with Concept Ideation. Ideas are refined through design thinking methodologies, customer research and market data. In the end, new product strategies are formulated and adopted, and resulting products are often the company's most successful products.

Concept Ideation has one goal: Uncover the most innovative and compelling user experiences within breakthrough, market-defining products. The foundation of product concept ideation is the consumer of the product.

We start with the user and to discover, at a deep level, how users' experiences and product interactions can be more immersive. We uncover ways that user experiences can be brought to life in a mobile app, integrated into a compelling product interface, or realized in a new digital product or service. We start by deeply exploring the user and uncovering breakthrough concepts and interaction models for new user experiences. Ideation is the first step in effective design and development.

Design Systems: Flexible and Seamless

A key to the Punchcut Design Acceleration Methodology is the implementation of advanced design systems. With deep product design experience and years of immersive user experience knowledge. Our process leverages a vast library of design systems that underpin the entire design process. Using these design systems, designers and engineers are able to collaborate while increasing design consistency. The reusable components are connected to code, and allow our design team to build a foundation of design and product engineering that is specialized for our clients' particular use case.

Our vast library of design systems scale with the evolving needs of our clients, and the clients' customers. As teams grow, they're able to share the same design language and ethos, resulting in a seamless development effort. And collaboration doesn't stop at the designer. Developers can easily inspect files, export assets, or grab portions of code to use elsewhere.

Evolving Design Libraries

We work with some of the most innovative clients in the world, which pushes our design ethos further and our creative and innovative energy ever higher. Because our design system library is always evolving, we regularly publish updates so clients and designers can refine components, manage evolving styles and assets, and easily push changes to team members. This not only accelerates design, it reduces worries about version history. Every change that is made is recorded in a detailed version history log. Our clients and designers can manage who can view, edit, or contribute to the design systems and libraries they use.

Maintenance, Access and Control

Finally, our design systems are able to simplify the maintenance of unique product designs that are specifically built for clients. With built-in analytics and controls, we can track access to the design studio, monitor library usage, and get visibility into how each component is being utilized. This allows us to maintain and update the components that are used most frequently, and which ones are no longer in use. For companies with large or even global design teams, our analytics allow clients to track the adoption and use of components across the organization, giving companies greater control of user experience design, no matter which team is working on the digital experience.

Expert Experience UI UX Design for Multiple Modalities

A strong design story is essential to every successful product regardless of the mode in which it’s accessed. We craft the characteristics of each digital interaction and experience with careful consideration to the user, and the device or mode in which the product will be used. We strive to deliver consistent digital experiences across devices and contexts. We have deep expertise in defining feature interactions and experience flows across interface screens and states.

Through years of experience, across a wide variety of interfaces and contexts, we have a uniquely broad expertise in developing rich UI/UX designs which are appropriate for the product, modality and consumer. Beyond feature-rich mobile or desktop designs, we have deep expertise with in-product integrations, and multiple modalities that must seamlessly flow between devices. Our designs power complex processes with intuitive mobile apps, feature-rich experiences in desktop applications and products, and essential interactions in vehicles, medical devices and wearable technologies.

Mobile UI/UX Design

Digital design for mobile is essential because mobile device use is ubiquitous. Today, virtually every company lives and dies by the experience of their users' mobile app. Designing an immersive user experience for mobile users requires a specialized design approach that takes advantage of the modalities of the myriad of mobile devices. Mobile requires designers and engineers to imagine and adopt different interactions that involve human capabilities such as voice, swipe, pinch, etc. Icons and buttons often need to be bigger on smartphones, which can be challenging on smaller screens. Even clickable items must be shown differently, considering the way the user holds and touches the mobile device. Our sophisticated mobile product design approaches are able to balance this conflict and create highly usable yet space-efficient mobile app interfaces.

Wearable Tech

Devices such as smartwatches, medical devices, fitness trackers, and the myriad of wearable technologies each bring their own requirements that must be considered by the product design team and the client. We are experts at understanding the user experience that is most effective and immersive in these environments.

True Immersive Design: Adding Depth and Motion to Digital Experiences

Immersive design is the next frontier in user experience design. Immersive design is built on the human experience of using a product or service, and thus, we consider the human user in every step of design. We strive to incorporate compelling depth, motion, voice, audio, 3-D visualization, and haptics in every interaction for incredibly natural user experiences. Our digital agency history gives us the depth we need to combine traditional UX/UI design with modern immersive design methods to create interactions that cross the physical and virtual environments.

Specifically, we apply immersive design theory across all digital interactions within the UI/UX interfaces we deliver. Our immersive designers consider digital, virtual, and dimensional environments simultaneously to create a unique product design that entices users to interact with the digital environment and engages them through multiple senses such as touch, audio, and video.

Natural Movements and Senses in UI/UX

The Punchcut Design process takes natural physical movements and senses and intertwines them with the desired user interface. When executed correctly, interactions are natural and coherent and seem to have logic. Our UI/UX interfaces make it possible for the user to be fully immersed in both the digital environment and his or her personal experience of it.

Accelerated Design with Virtual Workspaces

Another important element of immersive design provides a fully collaborative, digital, and virtual production environment for product designers and the work that they are creating. Breakthrough developments in technology have enabled both of these aspects of immersive design to rapidly be adopted by design agencies worldwide. We utilize technology that consists of design tools that create a virtual digital design workspace. A collaborative, intuitive, three-dimensional design approach and vision. The workspace allows for non-linear workflows, broadening the opportunity of what our designers can create.

Prototyping and Testing Until it's Amazing

Whether we're designing for consumer products, medical devices, a website service, or an integrated digital interface within a new product, prototyping, and user testing is an essential part of our design acceleration methodology. Delivering an effective, immersive user experience, our designers build experimental models of our ideas so that they can be tested with real users. This allows us to deliver end designs that meet the business goal, with features and functionality that meets useability, branding, and design specifications while engaging the user.

We create prototypes for products to validate and test our assumptions and to uncover potential UI/UX shortfalls. Prototyping not only validates functionality, but it also gives us an opportunity to validate the end-users' natural use of a product, or their desire to use the product at all. We conduct tests early in the design process and validate every aspect of the interaction between the user and the technology. Often, as we design companies' products, we uncover new areas of product functionality that can differentiate it from the competitive field. Prototyping is a key strategy of any good product agency, but at Punchcut, we've built it into our Design Acceleration Methodology into our agency protocol.

Our process begins with defining the type of prototype we'll use; defining the testing goals and measurements, and understanding our schedule. Stages include:

Creating the prototype:

We believe it's necessary to build two or three digital prototypes that can be tested. We've found that if the prototype testing is designed to be intuitive, we can discover how the end-user actually engages and uses the product. When possible, we put real data into the prototype with pictures and copy to measure the efficacy of each design element.

Specific Design Specifications and Metrics: Our methodology describes specific prototype tests for concept validation to understand if people can intuitively figure out how to use the product design and understand what it is and what it does. Navigation is tested once we have finalized labels and category names. This allows us to understand if the user finds what they're expecting to find based on the categories presented.

Microcopy involves testing the real labels, menu categories, button names, and short descriptions on the prototype. This step surfaces any confusion that might be created by the microcopy that we are using in the product.

The Flow of Features is a test designed to show how a user moves through steps to accomplish a task using the product. This test reveals product design strengths and weaknesses and uncovers any flaws in the UI design.

Development Support: It's ready to launch!

We believe that a design agency must be the catalyst of innovation, the expert in what's possible, and the infrastructure provider that makes it efficient and fast to bring new solutions to the market.

Punchcut provides development support throughout the process from ideation through initial design, testing, final design, technical implementation, and integration. We are not just a digital agency. We deeply invest in the business success of the products that we develop. We create deep, functional relationships with client design and engineering teams to ensure that the vision we have for our UI/UX design comes to life as it is realized in development. We work shoulder to shoulder with internal team members to create the most effective UX UI design, prototype it, test it, refine it, and implement it. We feel we are successful if our clients’ product vision is realized and validated in the market, and we won’t stop until we achieve that.

Our agency approach is flexible. We engage with our clients in a variety of ways.

Spark Sessions: Innovation on Overdrive

Punchcut is an agency that has refined the art of jumpstarting our clients' innovation process in short, targeted workshops, and sprints. These sessions are inclusive of key stakeholders and provide the initial inspiration and vision needed to create new, breakthrough, market-changing innovations. Using modern design theory, and beginning with the needs and desires of end-users, we uncover new ways of engaging them, inspiring them, winning their confidence and preference, and building our clients' brand and market position.

We research and deeply understand the competitive landscape so we can conduct each Spark Session with the ultimate goal of creating something new and wildly useful. Innovation disrupts old ways of doing things, old paradigms of commerce, and old rules of engagement. We bring these things to life digitally so our clients can disrupt and dominate their market.

User Experience Design and Product Delivery: Let's Build it Together

We are a product designing company. We bring nearly 20 years of modern design theory to every engagement. We're focused and dedicated to work with clients until we envision and realize a new product, service, or experience in lockstep with our clients' business strategy. Our most innovative and advanced designs have c++ or digital environment. These leading-edge design approaches are integral to the way our design agency envisions new ideas and experiences.

Design Leadership and Support:

We provide open, flexible support relationships that fit our clients' businesses. We often provide ongoing design leadership and support services that augment and scale internal teams or provide capacity during times of high demand.

Flexible engagement models:

We can provide end-to-end project design services, from ideation through delivery on a completely outsourced model. In this case, we work with the client on ideas and approaches which are then implemented by Punchcut designers and engineers. We can also augment internal design and engineering teams with experts in specific advanced areas of design such as haptics or multi-sensory design. This type of engagement often requires Punchcut team members to temporarily locate within clients' offices to provide integrated service to the team. Finally, we have entire teams of designers and engineers that are available for on-site engagements. Often these teams participate in companies as third-party, but totally integrated, team members even though they remain employees of our agency.

Beyond Innovation

and Digital Product Design

Punchcut is a digital product design agency with the expertise required to imagine new digital experiences. We aren't a web design company, although we do UI/UX design for websites. We aren't a mobile app company, although our designs bring mobile apps to life. We aren't an industrial design agency, although we incorporate advanced design thinking methodologies into our processes. We are experts in the art of UI UX design and innovation. We can create experiences that accelerate the delivery of market-changing solutions that help our companies dominate their field.