We create experiences that bring digital products to life.

We are experts in digital experience design. Our digital design methodologies are at the forefront of the possible so our clients can create immersive products that engage users and drive product adoption and preference. More than just expert UX design, or UI design, we envision compelling experiences that involve natural human senses. Our system of Design Acceleration is a design process that begins at concept ideation, uses modern design systems, and immersive experience design methodologies that support seamless development and delivery.

We help companies bring market-defining innovation to market. Our clients understand that product design affects how users experience and engage with their company. We help clients imagine possibilities and deliver transformative products that will engage and amaze users and expand their market footprint. Our methods are centered around experiential design thinking that turns user experiences into transformative, differentiated products. Products that in turn, inform our clients' business strategies. These business strategies often transform our clients' place in the market and strengthen their competitive position. As a designing agency, we know that the measure of a company is borne of the quality of the customers' experience. We take the time to understand our clients' customers. We know their motivation, understand their preferences, and ideate about how to meet customer needs and expectations now and as they change. With our clients, we explore the issues that draw customers in, engages them, and builds preference and loyalty.

Concept Ideation: Imagine Possibilities

The best products start with the best ideas, which we build into a digital strategy. This strategy is the creative fuel that helps companies meet their business goals. We work with clients to imagine the possibilities. Companies that work with our digital design agency have an opportunity to use proven experiential design thinking methodologies and guided concept ideation strategies to uncover their most successful product strategies.

Our unique concept ideation methodology meets client objectives and product requirements while it surfaces the most innovative and compelling user experiences. We start with the user and explore how users' experiences and product interactions can be immersive, brought to life in a mobile app, integrated product interface, digital product, or service. We start by deeply exploring the user and uncovering breakthrough concepts and interaction models for new user experiences. Ideation is the first step in effective design and development.

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Design Systems: Flexible and Seamless

A key to the Punchcut Design Acceleration Methodology is the implementation of advanced design systems. With years of advanced design, our design and development process leverages our vast library of design systems. Using these design systems, our designers and engineers are able to collaborate while increasing design consistency. Our design systems are accessible to the entire agency, and to our clients.

Our design systems are built upon years of immersive user experience knowledge. The reusable components are connected to code, and allow our design team to build a foundation of design that is specialized to our clients' particular use case. Our design systems scale with the evolving needs of the client, and the clients' customers. As teams grow, they're able to share the same design language and ethos, resulting in a seamless development effort. And collaboration doesn't stop at the designer. Developers can easily inspect files, export assets, or grab portions of code to use elsewhere. Working with some of the most innovative clients in the world, our digital design agency is home to design systems that enable the publishing of regular updates so clients and designers can refine components, manage evolving styles and assets and easily push changes to team members. This not only accelerates design, but it also reduces worries about version history. Every change that is made is recorded in a detailed version history log. Our clients and designers can manage who can view, edit, or contribute to team libraries. Finally, our design systems are able to simplify the maintenance of design systems that are built specifically for clients. With built-in analytics and controls, we can track access to the design studio, monitor library usage, and get visibility into how each component is being utilized. This allows us to maintain and update only the components that are used most frequently, and which ones are detached for finding new opportunities for use. For companies with large or even global design teams, our analytics allow clients to track the adoption and use of components across the organization, giving companies greater control of user experience design, no matter which team is working on the digital experience.

Expert Experience UI UX Design for Multiple Modalities

A strong design story is essential to every successful product. We craft the characteristics of each digital interaction and experience with careful consideration to the user. The key is creating consistent digital product experiences across devices and contexts. We are experts at architecting feature interactions through experience flows and visualizing interface screens and states.

We know UI UX design in a variety of contexts and products. Mobile, desktop, in-product integrations, and multiple modalities that must seamlessly flow between devices. Let's start with Mobile. Digital design for mobile is essential because mobile device use is ubiquitous. We know that many companies live and die by the experience of their users' mobile app experience. Designing an immersive user experience for mobile users requires a specialized design approach that takes advantage of the modalities of the myriad of mobile devices. Examples of mobile app designs that must be considered include the lack of a hover-over state in mobile so designers must adopt different interactions that involve other human capabilities such as voice, swipe, pinch, etc. Icons and buttons often need to be bigger on smartphones, which can be challenging on smaller screens. Sophisticated mobile product design approaches are able to balance this conflict and create highly usable yet space-efficient mobile app interfaces. Even clickable items must be shown differently, considering the way the user holds and touches the mobile device. Obviously, this doesn't only apply to mobile smartphones. Devices such as smartwatches, medical devices, fitness trackers, and a variety of wearable tech. Each brings its own requirements that must be considered by the product design team and the client. We are experts at understanding the user experience that is most effective and immersive in mobile environments.

True Immersive Design: Adding Depth and Motion to Digital Experiences

Immersive design is the next frontier in user experience design. As a leading agency in the space, we consider the human user in every design, implementing depth, motion, voice, and audio, 3-D visualization, and haptics to create incredibly natural user experiences. With our history as a digital agency, we combine our expertise in UX UI design with modern immersive design methods to create interactions that cross the physical and virtual environments.

Specifically, we apply immersive design theory across all digital interactions within the UI UX interfaces we deliver. Our immersive designers consider digital, virtual, and dimensional environments simultaneously to create a unique product design that entices users to interact with the digital environment and engages them through multiple senses such as touch, audio, and video. The Punchcut design process takes natural physical movements and senses and intertwines them with the desired user interface. When executed correctly, interactions are natural and coherent and seem to have logic. Our UI UX interfaces make it possible for the user to be fully immersed in both the digital environment and his or her personal experience of it. Another important element of immersive design provides a fully collaborative, digital, and virtual production environment for product designers and the work that they are creating. Breakthrough developments in technology have enabled both of these aspects of immersive design to rapidly be adopted b designing agencies worldwide. We utilize technology that consists of design tools that create a virtual digital design workspace. A collaborative, intuitive, three-dimensional design approach and vision. The workspace allows for non-linear workflows, broadening the opportunity of what our designers can create.

Prototyping and Testing Until it's Amazing

Whether we're designing for consumer products, medical devices, a website service, or an integrated digital interface within a new product, prototyping, and user testing is an essential part of our design acceleration methodology. Delivering an effective, immersive user experience, our designers build experimental models of our ideas so that they can be tested with real users. This allows us to deliver end designs that meet the business goal, with features and functionality that meets useability, branding, and design specifications while engaging the user.

One of the main reasons that we create prototypes for products is to validate and test our assumptions and to uncover potential UI UX shortfalls. Prototyping and testing not only validate functionality, but it also gives us an opportunity to validate the end-users' natural use of a product, or their desire to use the product at all. We conduct tests early in the design process and validate every aspect of the interaction between the user and the technology. Often, as we design companies' products, we uncover new areas of product functionality that can differentiate the product from the competitive field. Prototyping is a key strategy of any good product agency, but at Punchcut, we've built it into our Design Acceleration Methodology into our agency protocol. It underpins our activities as we meet key product development milestones. Our process begins with defining the type of prototype we'll use; defining the testing goals and measurements, and understanding our schedule. Stages include: Creating the prototype: We believe it's necessary to build two or three digital prototypes that can be tested. We've found that if the prototype testing is designed to be intuitive, we can discover how the end-user actually engages and uses the product. When possible, we put real data into the prototype with pictures and copy to measure the efficacy of each design element. Specific Design Specifications and Metrics: Our methodology describes specific prototype tests for concept validation to understand if people can intuitively figure out how to use the product design and understand what it is and what it does. Navigation is tested once we have finalized labels and category names. This allows us to understand if the user finds what they're expecting to find based on the categories presented. Microcopy involves testing the real labels, menu categories, button names, and short descriptions on the prototype. This step surfaces any confusion that might be created by the microcopy that we are using in the product. The Flow of Features is a test designed to show how a user moves through steps to accomplish a task using the product. This test reveals product design strengths and weaknesses and uncovers any flaws in the UI design. As an agency rule of thumb, we don't conduct graphic design or content tests or volume testing during the prototype stage. Working with the client, we determine the test subjects and the exact use scenarios we test during the prototype stage. Testing the prototype allows us to determine changes to the UI design and the UX design that are necessary before the final design begins.

Development Support: It's ready to launch!

Punchcut provides development support throughout the process from ideation through design, testing, final design, technical implementation, and integration. We are not just a digital agency. We deeply invest in the business success of the products that we design. We create deep, functional relationships with client design and engineering teams to ensure that the vision we have for our UI UX design comes to life as it is realized in development. We work shoulder to shoulder with internal team members to create the most effective UX UI design, prototype it, test it, refine it, and implement it. We feel we are successful if our clients’ product vision is realized and validated in the market, and we won’t stop until we achieve that.

Our agency approach is flexible. We engage with our clients in a variety of ways.

Spark Sessions: Innovation on Overdrive

Punchcut is an agency that has refined the art of jumpstarting our clients' innovation process in short, targeted workshops, and sprints. These sessions are inclusive of key stakeholders and provide the initial inspiration and vision needed to create new, breakthrough, market-changing innovations. Using modern design theory, and beginning with the needs and desires of end-users, we uncover new ways of engaging them, inspiring them, winning their confidence and preference, and building our clients' brand and market position. We know the competitive landscape and conduct each Spark Session with the ultimate goal of creating something new and wildly useful. Innovation disrupts old ways of doing things, old paradigms of commerce, and old rules of engagement. We bring these things to life digitally so our clients can disrupt and dominate their market. Today, a design agency must be the catalyst of innovation, the expert in what's possible, and the infrastructure provider that makes it efficient and fast to bring new solutions to the market.

User Experience Design and Product Delivery: Let's Build it Together

We are a product designing company. We bring nearly 20 years of modern design theory to every engagement. We're focused and dedicated to work with clients until we envision and realize a new product, service, or experience in lockstep with our clients' business strategy. Our most innovative and advanced designs have changed the way that people interact with their car or truck, or use medical services, monitor their fitness, check their heart rate, and monitor their health. We know how to build a world-class app or web design. We've implemented unique immersive UI UX design theories that leverage haptics to create the illusion of touch or force within a virtual or digital environment. These leading-edge design approaches are integral to the way our design agency envisions new ideas and experiences.

Design Leadership and Support

We provide open, flexible support relationships that fit our clients' businesses. We often provide ongoing design leadership and support services that augment and scale internal teams or provide capacity during times of high demand.Our teams engage with our clients in several models: We can provide end-to-end project design services, from ideation through delivery on a completely outsourced model. In this case, we work with the client on ideas and approaches which are then implemented by Punchcut designers and engineers. We can also augment internal design and engineering teams with experts in specific advanced areas of design such as haptics or multi-sensory design. This type of engagement often requires Punchcut team members to temporarily locate within clients' offices to provide integrated service to the team. Finally, we have entire teams of designers and engineers that are available for on-site engagements. Often these teams participate in companies as third-party, but totally integrated, team members even though they remain employees of our agency.

Conclusion

Punchcut is a digital product design agency with the expertise required to imagine new digital experiences. We aren't a web design company, although we do UI UX design for websites. We aren't a mobile app company, although our designs bring mobile apps to life. We aren't an industrial design agency, although we incorporate advanced design thinking methodologies into our processes. We are experts in the art of UI UX design and innovation. We can create experiences that accelerate the delivery of market-changing solutions that help our companies dominate their field.

Contact

We work with clients in the Bay Area, New York, and every tech development center around the world. We work in healthcare, automotive, mobile, wellness, and financial services as well as traditional B2B and B2C markets. Our headquarters is in San Francisco.















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