Punchcut

Our experience and insights define our perspectives
on the evolving digital world.

PERSPECTIVES

So you built an iPhone app. People can take your brand anywhere they go. But do they? And where do you go from here? Have apps delivered the value you expected from mobile?

60
August 04, 2011

Mobile user research can no longer afford to be confined by physical space and geographic boundaries. People are on the move. If we as researchers are to to understand their true

52
May 17, 2011

Innovation is a word steeped in cynicism. We’re probably all guilty in part perpetuating the negativity surrounding this word. But innovation should be a task of hope and joy and rigor,

23
May 09, 2011

Not long ago, mobile app stores were impenetrable walled gardens. Now, apps are central to the mobile experience and the challenge has reversed — the unfettered garden is overgrown.

34
April 29, 2011

Change is a constant. The device landscape is always changing and the device types are proliferating. With the increasing demand for unique mid-screen devices, it is becoming an even

341
April 01, 2011

By itself the cloud is merely a set of enabling technologies. Mass adoption of the cloud only seems imminent because of the sheer ubiquity of always-connected devices.

15
March 07, 2011

Increasingly, interfaces are taking on dimension. The pages and menus of old are evolving into immersive digital spaces. Creating these spaces, however, also demands more immersive,

78
January 03, 2011
2
November 23, 2010

There is an emerging class of devices that excel where the computer doesn’t belong and the phone doesn’t perform. But they are flooding the market all at once. Many will fail to

14
October 22, 2010

Television is breaking free of old paradigms and constraints. Consumers have no shortage of places to look for the content they want — online, on-demand, broadcast. But with added

53
October 21, 2010

As specialists in the mobile industry, we are often asked about the state of mobile and the practices that can best move UI design forward. To that end, we've collected 10 considerations that drive our design practice.

51
September 24, 2010

Devices have outgrown one-size-fits-all design. Experiences must be selectively adapted only where they are relevant, and flow together across a series of devices and contexts. In a multi-device world, continuity is the new consistency.


25
August 19, 2010

The era of mobility has arrived. Newer, more powerful devices have been untethered from desktops and land lines. But the essential truth remains: people are mobile, not their devices.


39
August 13, 2010

There is a new challenge in the consumer device market. We call it "feature attachment" or "feature addiction." In the name of quality experiences – can we kick the habit?


34
August 08, 2010

Users are at the center of a highly personalized and evolving digital ecosystem. Convergence is a reality. New opportunities for innovation abound.

6
July 23, 2010