We surveyed 1,000+ technology users to understand detailed user perspectives about AI and its role in society and their lives, for our latest research report.

SAN FRANCISCO, Dec. 12, 2023 – Punchcut, a leading digital product design and innovation company, today announced the results of a research survey of 1,000+ American technology consumers regarding their adoption of, attitudes toward, and concerns about artificial intelligence (AI). The report, AI Adoption: Consumer Attitudes and Expectations, provides detailed insights that can serve as a lens into the feelings of U.S. consumers and as a veritable playbook for putting AI into use.

“Unlike other AI research that focuses on the market size and growth of the technology, we wanted to focus on its impact on the end-user, the human being who is interfacing with products and services that include AI-driven functionality,” said Ken Olewiler, CEO of Punchcut.

AI is at the forefront of newly developed technology and the general public’s mind. It is quickly transforming how people work, communicate, and plan. It permeates the workplace, transportation, homes and buildings, and people’s daily activities. The capabilities of AI are thought to be immeasurable, able to take on any task we ask of it. But as companies strive to deliver new AI-powered products and services, questions remain about how AI can best serve people and how it should be leveraged to create valuable and equitable solutions for all. The report provides detailed insights across the following areas:

  • Perspectives of AI in life
  • AI usage and adoption patterns
  • What users want from AI
  • Importance of autonomy
  • Concerns around AI

The survey uncovered the top 10 concerns consumers have regarding AI and addressed a wide range of societal, work, and life scenarios that will be affected by the technology. Insights include:

  • 54% say that privacy is their top concern.
  • 76% say AI-assisted healthcare diagnostics are a positive aspect of AI, while potentially losing their one-to-one physician relationships is a negative.
  • 13% are very comfortable riding in a fully self-driving car. 31% are very uncomfortable.
  • Most are comfortable with AI functionality within customer-facing interactions, search, personalization, and personal assistants.
  • Most want limits on AI for emergency or critical decisions, news and politics, military and weapons.
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