WW

The future of wellness

Services

Visual DesignMotion DesignPrototypingContent StrategyUser ResearchInteraction Design

We teamed up with WW to reimagine the future of wellness for their digital experiences. By crafting a narrative for the Weight Watchers guest site, we expressed a new brand language that increased engagement and conversion.

Nissan Autonomous Experience blank

Business Innovation

Brand Conversion

With 2020’s changing landscape, WW’s evolving brand pivoted even more than initially expected. As virtual life started dominating our lives, Punchcut and WW reimagined a bold, personal, dynamic, and holistic wellness journey for people across the globe, helping inspire healthy habits for real life.

Nissan Autonomous Experience blank

Innovation Strategy

Brand Conversion

With 2020’s changing landscape, WW’s evolving brand pivoted even more than initially expected. As virtual life started dominating our lives, Punchcut and WW reimagined a bold, personal, dynamic, and holistic wellness journey for people across the globe, helping inspire healthy habits for real life.

Nissan Autonomous Experience blank

Remote Collaboration

Virtual Lifestyle

Embracing the unexpected, Weight Watchers and Punchcut shifted mindsets to collaborate solely through virtual means, much like the entirety of society. This ideology not only expressed itself through team efforts, but also through Weight Watcher’s plan offerings, re-focusing to virtual instead of in-person efforts.

Nissan Autonomous Experience blank

Remote Collaboration

Virtual Lifestyle

Embracing the unexpected, Weight Watchers and Punchcut shifted mindsets to collaborate solely through virtual means, much like the entirety of society. This ideology not only expressed itself through team efforts, but also through Weight Watcher’s plan offerings, re-focusing to virtual instead of in-person efforts.

Nissan Autonomous Experience blank

User Testing

Wellness Check In

User testing allowed for product validation amidst changing needs and a changing landscape. Wellness today differentiates itself from wellness in the 1950’s, when Weight Watchers was founded. By conducting user testing, our teams worked to feature modern-day wellness expectations through every individual’s unique WW journey.

Nissan Autonomous Experience blank

User Testing

Wellness Check In

User testing allowed for product validation amidst changing needs and a changing landscape. Wellness today differentiates itself from wellness in the 1950’s, when Weight Watchers was founded. By conducting user testing, our teams worked to feature modern-day wellness expectations through every individual’s unique WW journey.

Nissan Autonomous Experience blank

Research Based Journeys

Immersive Engagement

Leveraging Weight Watcher’s prolific history and existing engagement, we helped elevate their wellness narrative to new heights. Through research based journeys, our teams worked together to pinpoint the most key and essential elements to highlight within the brand.

Nissan Autonomous Experience blank

Research Based Journeys

Immersive Engagement

Leveraging Weight Watcher’s prolific history and existing engagement, we helped elevate their wellness narrative to new heights. Through research based journeys, our teams worked together to pinpoint the most key and essential elements to highlight within the brand.

Wellness

Reimagined

Celebrating the unexpected is what successful teamwork is about. Staying agile, open, and dynamic allows for design innovation to reach new heights.

LET'S CHAT