WW
The future of wellness
Services
Visual DesignMotion DesignPrototypingContent StrategyUser ResearchInteraction Design
We teamed up with WW, formerly Weight Watchers, to reimagine the future of wellness for their digital experiences. By crafting a more personal narrative for the WW guest site, we expressed a new brand experience to increase engagement and conversion.
Business Innovation
Brand conversion
With 2020’s changing landscape, WW’s evolving brand pivoted even more than initially expected. As virtual life started dominating our lives, Punchcut and WW reimagined a bold, personal, dynamic, and holistic wellness journey for people across the globe, helping inspire healthy habits for real life.
Innovation Strategy
Brand conversion
With 2020’s changing landscape, WW’s evolving brand pivoted even more than initially expected. As virtual life started dominating our lives, Punchcut and WW reimagined a bold, personal, dynamic, and holistic wellness journey for people across the globe, helping inspire healthy habits for real life.
Remote Collaboration
Virtual lifestyle
Embracing the unexpected, Weight Watchers and Punchcut shifted mindsets to collaborate solely through virtual means, much like the entirety of society. This ideology not only expressed itself through team efforts, but also through Weight Watcher’s plan offerings, re-focusing to virtual instead of in-person efforts.
Remote Collaboration
Virtual lifestyle
Embracing the unexpected, Weight Watchers and Punchcut shifted mindsets to collaborate solely through virtual means, much like the entirety of society. This ideology not only expressed itself through team efforts, but also through Weight Watcher’s plan offerings, re-focusing to virtual instead of in-person efforts.
User Testing
Wellness check in
User testing allowed for product validation amidst changing needs and a changing landscape. Wellness today differentiates itself from wellness in the 1950’s, when Weight Watchers was founded. By conducting user testing, our teams worked to feature modern-day wellness expectations through every individual’s unique WW journey.
User Testing
Wellness check in
User testing allowed for product validation amidst changing needs and a changing landscape. Wellness today differentiates itself from wellness in the 1950’s, when Weight Watchers was founded. By conducting user testing, our teams worked to feature modern-day wellness expectations through every individual’s unique WW journey.
Research Based Journeys
Immersive engagement
Leveraging Weight Watcher’s prolific history and existing engagement, we helped elevate their wellness narrative to new heights. Through research based journeys, our teams worked together to pinpoint the most key and essential elements to highlight within the brand.
Research Based Journeys
Immersive engagement
Leveraging Weight Watcher’s prolific history and existing engagement, we helped elevate their wellness narrative to new heights. Through research based journeys, our teams worked together to pinpoint the most key and essential elements to highlight within the brand.
Research Based Journeys
Immersive engagement
Leveraging Weight Watcher’s prolific history and existing engagement, we helped elevate their wellness narrative to new heights. Through research based journeys, our teams worked together to pinpoint the most key and essential elements to highlight within the brand.
