Toyota

The future of voice

Toyota
Autonomous Devices

Services

Interaction DesignVisual DesignMotion DesignVoice DesignVideo ProductionUser Research

Punchcut worked with Toyota to research and design a more proactive in-car voice assistant, and to create a set of tailored UX metrics to test and refine the agent experience.

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Voice Assistance

Travel agent

We worked with Toyota to envision and design an in-car agent experience combining voice interaction with other input and output modalities.

Toyota workshop
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Vision Video

Case in point

We created a demo video illustrating realistic use cases to convey the agent’s simplicity, helpfulness, continuity and proactivity.

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Vision Video

Case in point

We created a demo video illustrating realistic use cases to convey the agent’s simplicity, helpfulness, continuity and proactivity.

toyota interface 1
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UX Metrics

Test patterns

We also developed a voice UX metrics toolkit to assess the agent experience with consumers as Toyota continued to evolve the system.

cognitive walkthough evaluation

Future

Insight

We offer broad perspectives and deep insights to envision the path to innovation and transform businesses for a connected future.

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