Samsung XR Media
The future of immersive connections
With Samsung, we helped build a vision for a future where immersive digital experiences unite people. We transformed the home’s big screen into a hub for meaningful connection.
Designing for Connection
We teamed up with Samsung to rethink what a Smart TV could be—not just a screen, but a hub for connection, creativity, and personalized moments.
Quality Time at Home
We reimagined the big screen as a friendly companion—shifting tone and personality to suit each family member.
Elevating Experiences
Emotion-aware tech helped the Smart TV do more—capturing memories, offering personalized how-tos, and sparking creative moments the whole family can enjoy. It’s more than smart—it’s in tune with how you feel and what you want to do.
Contextual Recognition
We explored how devices and software can interpret real-world user interactions and environments, adapting to elements like location, lighting, and user preferences. Our focus was on the nuances of household environmental shifts, from quiet resting periods to high-intensity workouts.
Household Constraints
We made sure the TV could keep up with the rhythms of home life—sensing its surroundings and adapting to each person’s needs. Whether it’s morning workouts or winding down at night, the experience feels personalized, timely, and effortlessly in sync with your day.
Extended Reality + Gestures
Understanding how people move, speak, and connect at home meant looking beyond screens. One framework mapped how interactions shift across physical space—from public to intimate. Another focused on non-verbal cues like gestures, gaze, and tone to reveal intent. These insights opened the door to more natural, immersive experiences—where TVs respond not just to what’s said, but how someone shows up.
Creating New Worlds
Beyond just connecting devices, we explored how motion, voice, and 3D design could make interactions feel more natural and expressive. By prototyping in XR, we imagined ways for people to control their environments in more intuitive, hands-on ways—making tech feel less like a tool and more like a part of everyday life.
