Nissan
The future of driving
Services
User ResearchInteraction DesignVisual DesignMotion DesignPrototyping
Punchcut worked with Nissan to research, design, prototype, and validate a bold new experience vision for the future of driving habits and vehicle interaction models.
Research
Seeing the road ahead
We researched driving behavior in three different markets across the globe to understand how users approach a changing driving environment.
Research
Seeing the road ahead
We researched driving behavior in three different markets across the globe to understand how users approach a changing driving environment.
Visual Style
Inspired by tradition
We worked with Nissan to create a design language rooted in the company’s origins and energized by new driving technology.
Auto UX
Not yourGrandpa’s sedan
The Punchcut team developed a system incorporating autonomous driving features, biometric recognition, and enhanced lighting systems to reimagine the in-car experience.
Auto UX
Not yourGrandpa’s sedan
The Punchcut team developed a system incorporating autonomous driving features, biometric recognition, and enhanced lighting systems to reimagine the in-car experience.
Prototyping
Design to dash
We tested functional prototypes at various stages of development to gather feedback and iterate on aspects of the proposed design.
