Kumanu
The future of well-being
Services
Interaction DesignVisual DesignMotion DesignPrototyping
Punchcut worked with Kumanu to redefine their Purposeful mobile app experience to allow people to become aligned with their best selves each day.
Experience
Defining a journey
We helped Kumanu concept a seamless app experience that let people define and live a purposeful life.The app focused on delivering customized activities and resources that guided them on a journey that was healthier, happier, and more productive.
Experience
Defining a journey
We helped Kumanu concept a seamless app experience that let people define and live a purposeful life.The app focused on delivering customized activities and resources that guided them on a journey that was healthier, happier, and more productive.
Brand Story
Following the stars
Kumanu needed a brand that spoke both to their core values and simple pacific island inspiration.We created a brand story around unwavering guidance through the motif of stars and constellations.
Brand Story
Following the stars
Kumanu needed a brand that spoke both to their core values and simple pacific island inspiration.We created a brand story around unwavering guidance through the motif of stars and constellations.
User Onboarding
Finding purpose
Getting people onboard and expressing their true purpose needed to be simple yet a fun and unique experience. We created a selector that mimicked a constellation of true self attributes.
User Onboarding
Finding purpose
Getting people onboard and expressing their true purpose needed to be simple yet a fun and unique experience. We created a selector that mimicked a constellation of true self attributes.
Mobile UX
Daily activation
We helped people become aligned with their best selves each day, through reflection, connection, and action.
Mobile UX
Daily activation
We helped people become aligned with their best selves each day, through reflection, connection, and action.
Signature Moments
Delightful interactions
Finding purpose and achieving a better self required an experience that delivered a sense of emotion and empathy.
Signature Moments
Delightful interactions
Finding purpose and achieving a better self required an experience that delivered a sense of emotion and empathy.
Design System
A true north star
Punchcut and Kumanu collaborated to deliver a fully functional app within a few months. This involved developing a new visual design system, custom components in the Google Flutter environment, and motion assets in Flare.
Design System
A true north star
Punchcut and Kumanu collaborated to deliver a fully functional app within a few months. This involved developing a new visual design system, custom components in the Google Flutter environment, and motion assets in Flare.
