Infiniti
The future of the car
Services
Interaction DesignVisual DesignMotion DesignPrototypingUser ResearchVideo Production
Punchcut worked with Infiniti to envision a next-generation automotive interface for a future line of luxury vehicles, and to develop design prototypes and video demos for user research and internal evangelization.
Design Research
Driving questions
We conducted contextual interviews with luxury vehicle owners to uncover behavioral insights and expectations for future car experiences.
Vision Videos
A vehicle for change
We helped Infiniti envision the future of the connected car and create a vision video to foster internal conversation and drive organizational change.
Vision Videos
A vehicle for change
We helped Infiniti envision the future of the connected car and create a vision video to foster internal conversation and drive organizational change.
Physical Prototyping
Keepin’ it real
Punchcut teams created detailed HMI designs and interactive prototypes that we tested with Infiniti owners in a physical half-buck foam model.
Detailed Design
Concept to console
We documented our designs and worked with Infiniti teams to create guidelines and recommendations for future product development.
Detailed Design
Concept to console
We documented our designs and worked with Infiniti teams to create guidelines and recommendations for future product development.
