We work with some of the most innovative clients in the world, which pushes our design ethos further and our creative and innovative energy ever higher. Because our design system library is always evolving, we regularly publish updates so clients and designers can refine components, manage evolving styles and assets, and easily push changes to team members. This not only accelerates design, it reduces worries about version history. Every change that is made is recorded in a detailed version history log. Our clients and designers can manage who can view, edit, or contribute to the design systems and libraries they use.

Finally, our design systems are able to simplify the maintenance of unique product designs that are specifically built for clients. With built-in analytics and controls, we can track access to the design studio, monitor library usage, and get visibility into how each component is being utilized. This allows us to maintain and update the components that are used most frequently, and which ones are no longer in use. For companies with large or even global design teams, our analytics allow clients to track the adoption and use of components across the organization, giving companies greater control of user experience design, no matter which team is working on the digital experience.

Digital design for mobile is essential because mobile device use is ubiquitous. Today, virtually every company lives and dies by the experience of their users' mobile app. Designing an immersive user experience for mobile users requires a specialized design approach that takes advantage of the modalities of the myriad of mobile devices. Mobile requires designers and engineers to imagine and adopt different interactions that involve human capabilities such as voice, swipe, pinch, etc. Icons and buttons often need to be bigger on smartphones, which can be challenging on smaller screens. Even clickable items must be shown differently, considering the way the user holds and touches the mobile device. Our sophisticated mobile product design approaches are able to balance this conflict and create highly usable yet space-efficient mobile app interfaces.

Devices such as smartwatches, medical devices, fitness trackers, and the myriad of wearable technologies each bring their own requirements that must be considered by the product design team and the client. We are experts at understanding the user experience that is most effective and immersive in these environments.

The Punchcut Design process takes natural physical movements and senses and intertwines them with the desired user interface. When executed correctly, interactions are natural and coherent and seem to have logic. Our UI/UX interfaces make it possible for the user to be fully immersed in both the digital environment and his or her personal experience of it.

Another important element of immersive design provides a fully collaborative, digital, and virtual production environment for product designers and the work that they are creating. Breakthrough developments in technology have enabled both of these aspects of immersive design to rapidly be adopted by design agencies worldwide. We utilize technology that consists of design tools that create a virtual digital design workspace. A collaborative, intuitive, three-dimensional design approach and vision. The workspace allows for non-linear workflows, broadening the opportunity of what our designers can create.

Whether we're designing for consumer products, medical devices, a website service, or an integrated digital interface within a new product, prototyping, and user testing is an essential part of our design acceleration methodology. Delivering an effective, immersive user experience, our designers build experimental models of our ideas so that they can be tested with real users. This allows us to deliver end designs that meet the business goal, with features and functionality that meets useability, branding, and design specifications while engaging the user.

We create prototypes for products to validate and test our assumptions and to uncover potential UI/UX shortfalls. Prototyping not only validates functionality, but it also gives us an opportunity to validate the end-users' natural use of a product, or their desire to use the product at all. We conduct tests early in the design process and validate every aspect of the interaction between the user and the technology. Often, as we design companies' products, we uncover new areas of product functionality that can differentiate it from the competitive field. Prototyping is a key strategy of any good product agency, but at Punchcut, we've built it into our Design Acceleration Methodology into our agency protocol.

Our process begins with defining the type of prototype we'll use; defining the testing goals and measurements, and understanding our schedule. Stages include:

We believe it's necessary to build two or three digital prototypes that can be tested. We've found that if the prototype testing is designed to be intuitive, we can discover how the end-user actually engages and uses the product. When possible, we put real data into the prototype with pictures and copy to measure the efficacy of each design element.

Specific Design Specifications and Metrics: Our methodology describes specific prototype tests for concept validation to understand if people can intuitively figure out how to use the product design and understand what it is and what it does. Navigation is tested once we have finalized labels and category names. This allows us to understand if the user finds what they're expecting to find based on the categories presented.

Microcopy involves testing the real labels, menu categories, button names, and short descriptions on the prototype. This step surfaces any confusion that might be created by the microcopy that we are using in the product.

The Flow of Features is a test designed to show how a user moves through steps to accomplish a task using the product. This test reveals product design strengths and weaknesses and uncovers any flaws in the UI design.

Punchcut is an agency that has refined the art of jumpstarting our clients' innovation process in short, targeted workshops, and sprints. These sessions are inclusive of key stakeholders and provide the initial inspiration and vision needed to create new, breakthrough, market-changing innovations. Using modern design theory, and beginning with the needs and desires of end-users, we uncover new ways of engaging them, inspiring them, winning their confidence and preference, and building our clients' brand and market position.

We research and deeply understand the competitive landscape so we can conduct each Spark Session with the ultimate goal of creating something new and wildly useful. Innovation disrupts old ways of doing things, old paradigms of commerce, and old rules of engagement. We bring these things to life digitally so our clients can disrupt and dominate their market.

We are a product designing company. We bring nearly 20 years of modern design theory to every engagement. We're focused and dedicated to work with clients until we envision and realize a new product, service, or experience in lockstep with our clients' business strategy. Our most innovative and advanced designs have c++ or digital environment. These leading-edge design approaches are integral to the way our design agency envisions new ideas and experiences.

We provide open, flexible support relationships that fit our clients' businesses. We often provide ongoing design leadership and support services that augment and scale internal teams or provide capacity during times of high demand.

We can provide end-to-end project design services, from ideation through delivery on a completely outsourced model. In this case, we work with the client on ideas and approaches which are then implemented by Punchcut designers and engineers. We can also augment internal design and engineering teams with experts in specific advanced areas of design such as haptics or multi-sensory design. This type of engagement often requires Punchcut team members to temporarily locate within clients' offices to provide integrated service to the team. Finally, we have entire teams of designers and engineers that are available for on-site engagements. Often these teams participate in companies as third-party, but totally integrated, team members even though they remain employees of our agency.