Samsung
The future of VR
Services
Market ResearchProduct StrategyInteraction Design3D DesignIndustrial DesignPrototyping
Punchcut worked with Samsung to research and design a virtual reality platform strategy, and to envision the platform through hardware and software prototypes.
Technology Research
Reality check
We conducted comprehensive user, market, technology and trend research to identify unique insights and key areas of opportunity.
Virtual Environments
Making spaces
We developed a strategy that brings together novel hardware products and rich virtual environments into a platform for next-generation immersive media and communication.
Virtual Environments
Making spaces
We developed a strategy that brings together novel hardware products and rich virtual environments into a platform for next-generation immersive media and communication.
Hardware Prototyping
Let’s get physical
With our partner, Enlisted, we created physical prototypes of key product concepts, some of which have already come to market as Samsung’s Gear 360 Camera and Gear VR Controller.
