Punchcut

We're Punchcut - a user interface design company specializing
in mobile and convergent experiences across devices.

Brand Damage: Don't Rush Your Mobile App
By Joe Pemberton, Aug 05, 2011

It’s quite easy — and therefore tempting — to repurpose a web site for mobile by simply building an iOS or Android native app “shell” that merely loads a web site. It's a recipe for instant app presence: publish this month, not next quarter.

But App Store reviews of a major travel brand's app show the folly in stark detail.

Actual App Store reviews of a major travel app.
Totally unusable. Crap. Lame. Absolutely useless. Waste of time. Beyond disappointed.
These reviews don't pull punches but the aggregated one star rating says it all.

The false a...

5
Responses /
Apps, Branding, Observations
Micro Displays Bring Data Out of Pocket
By George Murray, Aug 04, 2011


Sony Ericsson's LiveView device.

Last Tuesday, Engadget revealed Sony Ericsson's new LiveView display device — what they're calling a Micro Display. It is a 1.3" OLED screen that pairs with your Android mobile phone via Bluetooth and provides a sort of physical widget experience.

7
Responses /
mobile, Multi-screen, Observations, Ubiquitous Computing
Invention Is Not Innovation
By Gretchen Anderson, Feb 21, 2011

Recently, I discovered this article: "How Aha! Really Happens" and I found it refreshing. In this era of chasing the design-thinking dragon, too often corporations equate bean bags and brainstorming with breakthrough.


Now, clearly there are some great people out there writing and speaking about actual creative processes — Luke Williams, Richard Martin and Hugh Du...

10
Responses /
Convergence, Distributed Experiences, Observations, Ubiquitous Computing
Exclusivity Is Gold
By Joe Pemberton, Jan 28, 2011

Obscurity, mystery and intrigue. All words that belong in an Alfred Hitchcock brief — not what you would expect from a product definition exercise.

4
Responses /
Branding, Design, Observations, Serendipity
One Parent's Initial Observations on Xbox Kinect
By Jared Benson, Nov 08, 2010


The Kinect sensor enables controller-free, full body play.

I had an opportunity last week to pick up Microsoft's new Kinect sensor bar, which introduces a new suite of full-body gestures and capabilities to the Xbox 360. My initial observations result from spending a weekend with it, playing as a family.

Now I imagine there will be scores of gamers out there who dismiss Kinect because the launch titles are more casual in nature, but I believe this device will steal some family game time back from the Nintendo Wii. When the Wii came out, we suddenly saw people playing video games that wouldn't have played...

7
Responses /
Digital Home, Gaming, Gestures, Observations, Xbox
Windows Phone 7: First Impressions of Metro UI
By Gretchen Anderson, Oct 13, 2010

We've been watching the evolution of Windows Phone 7 with much anticipation. It lands this week, and we are eager to see how it is accepted by both the media and customers. Having gotten a sneak peek hands-on demo last week, I thought I'd share our experience.

23
Responses /
mobile, Observations, Smartphones, Touchscreen, Windows Mobile, Windows Phone 7, WP7