Challenge
Expectations are high and speculation run deep — manufacturers are under great pressure to get in on the “Tablet Gold Rush” before the market is saturated, and application developers are scrambling to ride the right wave. In the push to get to market, companies cannot afford to deliver experiences that lack a point of view, and therefore, a place in the consumer market.
Solution
When building products and services for the tablet factor, success depends on understanding how users will approach and utilize a particular device. Punchcut works with OEM partners to create unique mid-screen products with clear user value, and we help consumer brands rethink their content so that it is appropriately distributed, rather than merely ported over, to emerging devices. By uncovering key opportunities for differentiation, we translate user demands into opportunistic design solutions that empower people to be mobile.
Whether you call it a tablet, a pad, a slate or something else altogether, we bring a few core insights that will help navigate the unique challenges of designing for tablet-like devices. Here are a few insights excerpted from our article Not a Phone, Not a PC: Why Tablet's Must Be Different:
_ Tailor the experience: Native or customized UIs have the authority to answer how a tablet-like device should be used, and where it fits among other devices like the laptop and mobile phone.
_ Capitalize on connections: Tablets and their applications must take advantage of their ability to elevate other connected device experiences by creating companion or continuous interactions.
_ Invest in the hero experience: Don’t try to be everything to everyone. Aim to be remembered.
