The digital ecosystem is evolving. People are mobile, and they are surrounded by devices in varying contexts, each with its own implications and user expectations. Experience design, in some ways, has yet to catch up. Companies understand users are mobile, but sometimes assume that consistency across devices — in essence consistency with the traditional, fixed devices — is enough to satisfy the "mobile requirement."
Punchcut helps clients do more to adapt to the demands of changing contexts and devices. We deliver experiences that focus on continuity, not consistency. As devices and environments change, so do users goals. Our designs create experiences that adapt to those changing needs. Punchcut researches and charts out strategies to address the challenges and opportunities that arise with multi-dimensional experiences, and we help companies distribute their offering in fluid, meaningful ways.
The traditional methods for user experience need to be expanded for a multi-device world. At Punchcut, we apply a systemic approach to our research and design processes, analyzing experiences from four key dimensions of the digital ecosystem: devices, people, spaces and services. Understanding the fundamental ways each system is related to the others provides insight into the opportunities that lie ahead.
Punchcut designs for various multi-device environments
_ Digital home
In our design practice, creating connected-device experiences, we have shaped a few insights that help our clients understand the opportunities in designing for a new mobile ecosystem. Here are excerpts from our article Distributed Experiences: Multi-Device Design:
_ Establish frameworks to provide flexibility: To adapt to a constantly changing landscape, solutions need to be scalable. By defining a set of principles, patterns and guidelines, experiences can reach long-term success.
_ Focus on distribution, not duplication: Create designs that deliver the right things at the right place at the right time. Consider what’s appropriate for each device and context, and there’s no need for anything else.
_ Embrace the concept of services, not applications: Don’t let applications instill a single-device, one-dimensional view of the world. Embrace the opportunity to think outside the packaging.