Every day, digital devices grow smaller, smarter and more powerful, yet users are still encountering the same issues of usability, feature-complexity and lack of relevant value. Companies often fail to extend the smarts of smartphones, building features and devices without a clear point of view. As a result, too many of today's handsets are still dumb devices, unable to sense the world around them.
Punchcut designs handsets to integrate seamlessly with the mobile lifestyle. We create device designs that measure the context around them and create more robust and intimate connections between people and their technologies. Whether creating core or feature UIs, we use strategic frameworks and extend the role handsets play within the mobile ecosystem. Furthermore, with our go-to-market experience, we understand what is required to work collaboratively with the involved parties — product managers, brand groups, developers, and content providers — to deliver holistic, meaningful solutions that spend less time between concept reviews and more time in the users' hands.
Over the last eight years, we’ve established insights to help our clients designing innovative handset experiences. There are a few we often find ourselves coming back to; here are a few excerpted from our articles Mobile Is Not a Device, It's a Lifestyle and UI Innovation: It's Not Just About Features:
Mobile is a lifestyle, not a device
Design with the understanding that people are mobile, not their devices. The more we study people’s lifestyles and motivations, the more successfully we can design natural mobile experiences.
Just because you can, doesn’t mean you should
Don’t get caught up with "feature addiction." Innovation can come from what’s already there. Design doesn’t have to be additive. It just has to be smart.
Feeling is better than feeling efficient
Judge mobile products and services by how effective they are at connecting people. With so many stimuli, designs must always add positive human value.