Designing For The Mobile Lifestyle:
A Conversation with Punchcut
The Adobe XD Group interviewed Punchcut in this 8 minute video, discussing Punchcut's points of view on designing for people in a variety of contexts for a variety of consumer devices across mobile, television and other emerging electronics.
"Punchcut’s really committed" says Benson, "to understanding people's changing lifestyles as new technologies are introduced. Designing for mobile is not just taking an experience and shrinking it down."
Discussing television, Robertson asserts "Television is already such a shared experience. The question is how can a connected TV experience bring that natural desire to share right into the experience of watching TV to where it becomes a participatory experience, even with people who don’t happen to be in the same room with you."
Matt Snow, Experience Design Manager at Adobe interviewed Jared Benson, Executive Creative Director and Christian Robertson, Design Director, at Punchcut's San Francisco headquarters in August, 2009.
A Punchcut Perspective. © 2010, Punchcut LLC. All rights reserved. Video courtesy Adobe XD