Design For Convergence
One Size Does Not Fit All
Jared Benson's recent talk at D3 outlines Punchcut's methods for uncovering the unique opportunities that emerge when designing for convergence.
Yes, there is value in designing for each individual device in a converged ecosystem, but as Jared asserts, there are broader opportunities that emerge when conceiving of a holistic experience. Experience Systematics™ expands thinking to be inclusive of all the devices that may exist in an experience ecosystem.
Jared Benson, Punchcut Executive Creative Director, shared his talk "One Size Does Not Fit All" at Device Design Day
in San Francisco on September 20, 2010.
A Punchcut Perspective. © 2010, Punchcut LLC. All rights reserved. "Experience Systematics" is a trademark of Punchcut.
Video courtesy Device Design Day.