The Great Tablet Flood: A Case For Differentiation

In the year following Apple's iPad release consumers were flooded with a torrent of new tablet options. With over 40 tablets available — nearly all of them Android — only a few can stand out. We’ll highlight what’s working. Spoiler: the way forward is through differentiation.

Apple’s new iPad will help them keep their lead but there is a lot of growth left before the market matures. Google, showed a firm commitment to tablets last year, delivering two solid tablet OS updates to Android. The manufacturers got on board: most new tablets ran Android. Then there’s Microsoft which did not have a tablet in the market in 2011, but they have just released their next-generation Windows 8, with UI innovation and an approach to apps that bets on tablets and the touchscreen interfaces that drive them.

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