Brands in the Mobile Space: Hyundai Gets It
Buy a Hyundai Equus and get an iPad preloaded with the owners manual app. But, this is more than a marketing gimmick…
Too often traditional brands (hard-goods product brands) think of mobile as a marketing channel, when they should think of mobile as an extension of a product experience. Mobile marketers are often guilty of engaging in mobile for lead generation when mobile is much better at delivering brand loyalty and product differentiation.
Mobile users want utility, not gimmicks. Compared to other auto industry forays into mobile — like Audi's two-star driving game — Hyundai zags. Especially considering the app is not just a pre-loaded PDF, but a custom-built multimedia reference that, judging by the video, excels as an app.
This is not marketing; it's product differentiation at work.
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oliverw RT @joepemberton: New post: Users want utility, not gimmicks from brands. Read: "Brands in the Mobile Space: Hyundai Gets It" http://pnch.it/fpmlGW
21 December, 2010 - 10:41
millsustwo RT @joepemberton: New post: Users want utility, not gimmicks from brands. Read: "Brands in the Mobile Space: Hyundai Gets It" http://pnch.it/fpmlGW
21 December, 2010 - 10:42
FleeFromReality RT @millsustwo: Users want utility, not gimmicks from brands. Read: "Brands in the Mobile Space: Hyundai Gets It" http://pnch.it/fpmlGW
21 December, 2010 - 10:42
marcusustwo RT @Punchcut: New post: Users want utility, not gimmicks from brands. Read: "Brands in the Mobile Space: Hyundai Gets It" http://pnch.it/fpmlGW
21 December, 2010 - 10:42
juter Users want utility, not gimmicks from brands. Read: "Brands in the Mobile Space: Hyundai Gets It" http://pnch.it/fpmlGW (via @joepemberton)
21 December, 2010 - 10:43
logorrhoea RT @juter: Users want utility, not gimmicks from brands. Read: "Brands in the Mobile Space: Hyundai Gets It" http://pnch.it/fpmlGW (via @joepemberton)
21 December, 2010 - 10:43
LawKitson RT @Punchcut: New post: Users want utility, not gimmicks from brands. Read: "Brands in the Mobile Space: Hyundai Gets It" http://pnch.it/fpmlGW
21 December, 2010 - 10:50
hvman Brands in the Mobile Space: Hyundai Gets It — http://t.co/2EBjxqC via @Punchcut #iPadownersmanual
28 December, 2010 - 11:54
sachendra The ux Daily is out! http://bit.ly/fBarMz ▸ Top stories today by @abandonedbunny @frogdesign @Punchcut @MicheleMarut
28 December, 2010 - 11:55
tommydevries RT @zackperry: Brands in the Mobile Space: Hyundai Gets It http://bit.ly/ezhnGK
28 December, 2010 - 11:57
jpoeschl RT @Punchcut: New post: Users want utility, not gimmicks from brands. http://pnch.it/fpmlGW
28 December, 2010 - 11:58
yatil RT @uxzentrisch: Dieses Handbuch von Hyundai würde ich zu gern einmal "lesen" http://bit.ly/h4z8M8 #iPad #Interaktiv #Autokauf #t
29 December, 2010 - 11:38
MichaelKreil RT @uxzentrisch: Dieses Handbuch von Hyundai würde ich zu gern einmal "lesen" http://bit.ly/h4z8M8 #iPad #Interaktiv #Autokauf #t
29 December, 2010 - 11:39
sunlix RT @uxzentrisch: Dieses Handbuch von Hyundai würde ich zu gern einmal "lesen" http://bit.ly/h4z8M8 #iPad #Interaktiv #Autokauf #t
29 December, 2010 - 11:39
klicktrend Hyundai entwirft Handbuch fürs iPad http://bit.ly/fYPUBc
29 December, 2010 - 11:40
klickfreundlich RT @klicktrend: Hyundai entwirft Handbuch fürs iPad http://bit.ly/fYPUBc
29 December, 2010 - 11:40
_eevans Buy an Equus, get your owner's manual on an (included) iPad: http://www.punchcut.com/perspectives/posts/brands-mobile-space-hyundai-g...
12 January, 2011 - 15:17
urb4no Brands in the Mobile Space: Hyundai Gets It — http://t.co/5Cdersr #iPadownersmanual
18 January, 2011 - 13:03
MoMoSlo RT @urb4no: Brands in the Mobile Space: Hyundai Gets It — http://t.co/5Cdersr #iPadownersmanual
18 January, 2011 - 13:03
UXfeeder Delicious: Brands in the Mobile Space: Hyundai Gets It: http://bit.ly/e4uamE [UX]
18 January, 2011 - 13:03
uxfeeds Brands in the Mobile Space: Hyundai Gets It: http://bit.ly/e4uamE #ux
18 January, 2011 - 13:04
SoFreshSoGood RT @uxfeeds: Brands in the Mobile Space: Hyundai Gets It: http://bit.ly/e4uamE #ux
18 January, 2011 - 13:04
lucatomei RT @uxfeeds: Brands in the Mobile Space: Hyundai Gets It: http://bit.ly/e4uamE #ux
18 January, 2011 - 13:04
sweston74 RT @uxfeeds: Brands in the Mobile Space: Hyundai Gets It: http://bit.ly/e4uamE #ux
18 January, 2011 - 13:05
Eraserhead22 Brands in the Mobile Space: Hyundai Gets It | http://t.co/ZgfmyFB via @punchcut
18 January, 2011 - 17:18
Hyundai and the iPad: success or failure? - Small Surfaces [...] it’s important to create useful things to extend a product experience rather than simply marketing gimmicks. [...]
18 January, 2011 - 17:21
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