08.11.08
News
Punchcut Presents "Motion Design: Wayfinding and Storytelling in Mobile UI" at IxDA SF
Christian Robertson, Associate Director of Design at Punchcut, will present a talk on Motion Design for Mobile UIs to the San Francisco chapter of the IxDA Wednesday, August 27th in San Francisco.

SESSION TITLE

Motion Design: Storytelling and Wayfinding in Mobile UI Design

SESSION OVERVIEW

Motion design is a key component in emerging device user interfaces. Designers must go beyond the gloss and use motion and animation to guide users through an experience. We will discuss and demonstrate motion design principles that balance utility and dramatic impact to create memorable, playful and usable branded experiences.

Christian will discuss the practical benefits of ways motion can provide meaning. He will discuss and show ways motion helps users create a mental model of a UI. Users can then anticipate the interface better. While motion design has its own practice and considerations, emerging touch UIs have a dependence on motion design to be successful as gestural UIs demand natural motion cues to reinforce input behaviors.


SPEAKER

Christian Robertson
Associate Director, Design

Christian Robertson is an veteran designer and a solution lead at Punchcut. He defines a project's vision and leads multi-disciplinary teams to help wireless carriers and OEMs get the most from emerging presentation layer technologies. His visual and motion design expertise coupled with real experience bringing device UIs to market means Robertson understands the interplay between what users need and how to design for the constraints of technology to deliver real results.

Christian is also a published type designer, having released several top-selling faces through Veer's Umbrella collection in addition to leading the design of mobile fonts for Punchcut clients.

About Punchcut
Punchcut is a user experience design company specializing in creating the next generation user experiences for mobile, web and software interfaces. Punchcut provides custom strategy, design and development services to mobile operators, device manufacturers, application developers and leading entertainment companies to envision new mobile solutions that meet the needs of the rapidly changing market.