PHILADELPHIA — Gretchen Anderson, a design director at Punchcut, co-hosts a workshop on creating designs that motivate people to make positive changes in their behavior. The workshop will be held at QRCA 2010, the Qualitative Research Consultants Association’s annual conference.

The Zeo Personal Sleep Coach aims to help users understand
their sleep patterns and make changes for better health.

Using lessons from behavioral theory, Gretchen and co-host Janna Kimel explore what motivates people to act the way they do, and what role emerging technologies can play in positively influencing human actions. Taking better care of their health, saving more, reducing their carbon footprint — there is vast potential for all of these behaviors to be encouraged by digital experiences. The workshop will focus on ways research can uncover opportunities for positive behaviors, and how those opportunities can be brought to life as guidelines for design.