Ideation around User Needs

We began by developing personas to focus on key user needs for the targeted user segments. We then sketched a huge number of conceptual options to rapidly arrive at mental models, input methods, and navigation and interaction schema that would elevate the TV experience.

Voice Flow 1
Voice Flow 2
Voice Flow 3

Voice Driven Commands

Punchcut partnered to design an experience that accounted for the new paradigm of voice control. The effort focused on providing clear visual feedback in support of simple voice commands.