Research Driven

Punchcut crafted a research plan and conducted contextual interviews with car owners to uncover insights around behaviors 
and expectations for connected car experiences.

User Personas
Participant Recruiting
Research Analysis

HMI Feature Design & Planning

Punchcut created designs that were then tested with users via paper prototypes in a physical half-buck model. This testing allowed us to gauge user’s reactions to features, input mechanisms, physical attributes and locations for refinement of the final HMI experience.