Augmented Reality Living

Punchcut envisioned and built an augmented reality interface for the NX Refrigerator with a translucent door screen. User research into behavior trends formed the foundation for key use cases.

Scenario Sketches
Dynamic Interface
Vision Video

Award Winning Design

Punchcut worked with LG to concept the signature interaction of "knock knock" to instantly reveal the contents of the refrigerator. This experience along with other key feature moments and interface details were recognized as award winning innovations at CES 2017.